Social Media 2.0 – Facebook Reinvents Itself and Social Media

I spent quite a few hours on Thursday anticipating the changes Facebook founder and CEO Mark Zuckerberg might reveal @F8. The social media giant had already released a few additions over the first half of the week and it was hard to imagine what else he might have up his sleeve.  He looked really relaxed and had this grin on his face and within the first twenty minutes it was easy to see why. In a single blow, Facebook had redefined and revolutionized what we have come to know and expect from social media.

Now a number I spoke to seemed apprehensive about it, why fix what works right? Wrong. Facebook realizes that with players such as Google and Twitter upping the ante, solely fighting them on features is pointless. It also realizes that the excitement factor linked to Facebook is fading. Continue reading